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GCCC Strategic Communication Management Professional Sample Questions:

1. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Flighting
B) Continuity
C) Pulsing
D) Randomization

2. Three employees have been injured in the past six months in one business unit because they have ignored a basic safety protocol. What strategic suggestions can the communication manager make to enhance the safety culture at the company?

A) Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.
B) Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.
C) Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.
D) Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.

3. Media content analysis is a systematic procedure used for:

A) understanding public opinion trends formed under media influence.
B) defining what media are talking about.
C) selecting the best media channel.
D) defining the most popular media.

4. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan that the team will revisit annually.
B) Build a culture of crisis preparedness over time.
C) Build a simulation exercise to ensure the team is ready.
D) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.

5. Following a traditional service center funding model is an advantage for a communication team because:

A) it contributes to the bottom line by generating profits for the company.
B) the team is always eager to do their best work because they have a captive client base.
C) the cost is not a barrier for clients from working with their in-house communication professionals.
D) the in-house clients understand the value of the communication team because they pay market rate for communication services.

Solutions: