A brief introduction to the course

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A true simulation environment

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Concise contents

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use managed placements with CPM bidding.
B) Jerry should use automatic placements with the CPC bidding.
C) Jerry should use automatic placements with the CPM bidding.
D) Jerry should use managed placements with CPC bidding.

2. Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?

A) 6 months
B) 12 weeks
C) Years
D) 30 days

3. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Duration of Ad
B) (Revenue from sales - Advertising costs)
C) (Revenue from sales - Advertising costs)/Advertising costs
D) (Revenue from sales - Advertising costs)/Revenue from Sales

4. What term does Google use to describe the Return on Investment for Google AdWords campaigns?

A) Return on Ad Spend
B) Return on Ad Campaign
C) Return on Ad Investment
D) Return on Traffic

5. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?

A) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
B) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
C) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.
D) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.

Solutions: