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Marketo MCE Certification Exam evaluates candidates on a range of topics, including email marketing, lead management, campaigns, analytics, engagement programs, and integrations. To earn the certification, individuals must pass a four-hour, 95-question exam that measures their knowledge and expertise in using Marketo's tools and solutions. MCE-JPN exam is available online and can be taken at any time, making it a convenient option for busy professionals seeking to advance their skills in marketing automation.
Marketo MCE Exam is a comprehensive test that covers a wide range of topics related to Marketo, including lead management, email marketing, landing pages, marketing automation, reporting, and analytics. MCE-JPN exam is designed to test the candidate's knowledge of Marketo's features and functionality, as well as their ability to apply best practices to marketing campaigns. MCE-JPN exam consists of 100 multiple-choice questions and is available online, making it convenient for candidates to take the test from anywhere in the world.
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Marketo MCE (Marketo Certified Expert) Certification Exam is a globally recognized certification program that validates the proficiency of marketing professionals in managing and implementing Marketo marketing automation solutions. MCE-JPN exam is designed to test the knowledge and experience of marketers on the breadth of Marketo's capabilities, including lead scoring, lead nurturing, email marketing, and web personalization. The MCE certification demonstrates that individuals have the necessary skills to design and execute effective marketing campaigns in a corporate setting.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
Marketo MCE日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Lead Management | 20% | - Scoring and Lifecycle
- 1. Lead Qualification
- 2. Lifecycle Modeling
- 3. Lead Scoring
- Lead Database
- 1. Data Management
- 2. List Imports
- 3. Deduplication
- 4. Lead Records
|
| Topic 2: Targeting and Personalization | 16% | - Personalization
- 1. Tokens
- 2. Personalized Emails
- 3. Landing Pages and Forms
- Audience Segmentation
- 1. Dynamic Content
- 2. Smart Lists
- 3. Segmentation
|
| Topic 3: Program Fundamentals | 30% | - Smart Campaigns
- 1. Triggers and Filters
- 2. Campaign Scheduling
- 3. Flow Actions
- Programs
- 1. Program Statuses
- 2. Channels and Tags
- 3. Program Membership
- 4. Program Types
|
| Topic 4: Implementation and Operations | 18% | - Administration
- 1. Users and Roles
- 2. Workspaces and Partitions
- 3. Security and Governance
- Platform Operations
- 1. CRM Integration
- 2. Operational Best Practices
- 3. Database Management
|
| Topic 5: Analytics and Reporting | 16% | - Marketing Metrics
- 1. Campaign Effectiveness
- 2. Revenue Attribution
- 3. Marketing Calendar
- Reporting
- 1. Program Performance Analysis
- 2. Custom Reports
- 3. Standard Reports
|