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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Programs | 10% | - Test and publish programs - Design and build automation programs - Monitor and troubleshoot program flow |
| Topic 2: Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |
| Topic 3: Creating and Managing Content | 15% | - Create and manage documents - Personalization using built-in functions - Dynamic content module configuration - HTML editing and responsive design |
| Topic 4: Integration: Interact Connect | 15% | - Set up Contact Event Data (CED) exports - Data Gateway setup process - Configure Connect data import jobs |
| Topic 5: Responsys Data Model | 20% | - Build filters, segment groups, and seed groups - Create and manage contact lists - Describe Responsys data model structure - Manage supplemental tables and profile extension tables |
| Topic 6: Initial Configuration & Deliverability | 18% | - Account setup and activation - Conversion tracking implementation - Subscription management configuration - Domain branding and delegation |
| Topic 7: Campaigns and Forms | 17% | - Manage categories and link tables - Campaign dashboard settings - Design and publish responsive forms - Create, test, and manage multi-channel campaigns |
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