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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A) Use rendering test and send to Test List
B) Use individual email test
C) Use A/B test
D) Use multivariate test & Review email preview

2. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
C) Refine scoring and grading models to only give the Sales team the most qualified leads.
D) Create lead nurturing programs to help the Sales team nurture leads until their deals close.

3. What is true about Dynamic Content? [Choose three answers]

A) You can add up to 25 variations of content
B) You can base variations on Scoring Categories
C) You can add dynamic content to web pages
D) You can use dynamic content in subject lines

4. One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A) Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
B) Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
C) Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
D) Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

5. A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A) Q Match records by email address
B) Match records by fuzzy match rules
C) Match records by Account ID
D) Match records by CRM ID

Solutions: