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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
C) Refine scoring and grading models to only give the Sales team the most qualified leads.
D) Create lead nurturing programs to help the Sales team nurture leads until their deals close.

2. What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time?

A) Setup tracker subdomain and validate it
B) Setup DNS for each used domain and validate the connection
C) Choose which sender IP to use
D) Create and add a tracking code to the website

3. LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A) Create both a landing page and form using the enhanced landing page experience.
B) Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.
C) Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
D) Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

4. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A) Text
B) Number
C) Phone
D) You can't do this

5. LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A) Have each team member log in and reference the dashboard in the Analytics Studio app.
B) Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
C) Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
D) Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Solutions: