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| Section | Weight | Objectives |
|---|---|---|
| Customer Business Environment | 20% | 1 Identify key customer stakeholders 2 Identify business outcome-based opportunities across industry verticals 3 Describe the business impact from emerging products and services 4 Describe the link between Cisco solutions and services to business outcomes 5 Describe the importance of Key Performance Indicators (KPIs) 6 Describe the importance of Critical Success Factors (CFSs) |
| Manage and Communicate with Stakeholders | 17% | 1 Describe the process for communicating with stakeholders 2 Describe the Cisco sales enablement resources to enhance the business outcome-based experience for the stakeholders 3 Determine a business outcome-based sales plan that is aligned with stakeholders need 4 Apply the Seven Elements Framework for communicating and negotiating with stakeholders 5 Articulate the business value of the proposed solution to stakeholders 6 Describe the components of the process to gain stakeholder support |
| Customer Business Context, Challenges, and Opportunities | 25% | 1 Analyze stakeholder expectations and their approach for technology purchases and adoption 2 Apply the stakeholder power/influence grid to identify and manage stakeholders 3 Identify business outcomes that are based on the customer business context and business requirements 4 Describe how business outcome-based sales impacts the customer value proposition 5 Apply the business model canvas to define the customer environment, business model, and motivators for change 6 Interpret the financial impact on business value, opportunities, and challenges in business outcome-based selling 7 Describe the four types of requirements for the customer's business |
| Business Outcomes Sales Approach | 13% | 1 Identify concepts and elements of business outcome-based sales approach 2 Explain the value of business outcome-based sales 3 Identify new skills for business outcome-based sales 4 Explain the difference between product and business outcome-based sales 5 Describe the three types of outcomes |
| Outcome-Based Opportunity for Customer Impact | 25% | 1 Identify customer priorities for required business outcomes 2 Identify required consumption models 3 Describe Cisco solutions and services that will enable business outcomes for the customer 4 Identify business outcome-based opportunities from licensing models 5 Define customer decision criteria and key performance indicators to measure business outcomes 6 Interpret benefits and costs from a business outcome-based sales approach |
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| Exam Registration | PEARSON VUE |
| Exam Name | Selling Business Outcomes |
| Passing Score | Variable (750-850 / 1000 Approx.) |
| Recommended Training | Selling Business Outcomes (OUTCOMES) |
| Duration | 90 minutes |
| Sample Questions | Cisco 810-403 Sample Questions |
| Exam Code | 810-403 OUTCOMES |
| Number of Questions | 60-70 |
| Exam Price | $150 USD |
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