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IBM P8010-096 Exam Syllabus Topics:
| Section | Objectives |
| Topic 1: Data Management & Segmentation | - Audience segmentation techniques
- 1. SQL and data mapping concepts
- 2. Base tables and dimension tables
|
| Topic 2: Campaign Design & Execution | - Campaign creation and management
- 1. Campaign flowchart execution
- 2. Offers and treatments
|
| Topic 3: IBM Unica Campaign Architecture & Components | - System architecture overview
- 1. Campaign server architecture
- 2. Flowchart / process box design
|
| Topic 4: Security & Deployment | - User roles and access control
- 1. Security model in IBM Campaign
- 2. Deployment considerations
|
| Topic 5: Performance Tuning & Troubleshooting | - System optimization
- 1. Flowchart performance tuning
- 2. Error handling and logs
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?
A) Select process
B) Select, Merge, Audience, and Extract processes
C) Select, Merge, Audience and Snapshot processes
D) Select and Extract processes
2. If you are using Unica Campaign with more than one partition, what must a customer do to configure the IBM Cognos Reports Package?
A) The Reports Package does not support multiple partitions.
B) Configure once for all partitions.
C) Install Cognos on a separate server.
D) Configure for each partition.
3. In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?
A) The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.
B) The required Approver can override the need to send an approval for a specific request.
C) The person sending out the Approval request needs to override the need for an Approver's response.
D) The Approval is not completed until all required Approvers respond.
4. In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?
A) Campaign code
B) Processes
C) Flowchart name
D) Cell reports
5. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?
A) Analysis Tab
B) Target Cell Spreadsheet
C) Offer Tab
D) Financials Tab
Solutions:
Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |