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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
- 1. System interoperability
- 2. CRM data sharing
|
| Analytics and Reporting | 10% | - Marketing performance analysis
- 1. Campaign analytics and KPIs
- 2. Reporting dashboards
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
- 1. Campaign tracking and monitoring
- 2. Campaign planning and setup
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
- 1. Lead creation and scoring
- 2. Segmentation and targeting
|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
- 1. Customer journey automation
- 2. Email templates and personalization
|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
- 1. Marketing application settings
- 2. User and security configuration
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. Which statement about reviewing and approving routed items is true?
A) Approvers can provide comments for an item until the approval process is complete.
B) Approvers can provide comments and select the status for an item only once.
C) Approvers can update their comments for items that have completed the approval process.
D) Approvers can provide comments for an item until another approver provides comments
for that item.
2. You need to ensure that the Opportunity link is available on the header bar of every Microsoft Dynamics Marketing page.
What should you do?
A) On the User Preferences page, turn on the Opportunity header bar link.
B) Request that the Microsoft Dynamics Marketing Administrator turn on the Opportunity header bar link for the organization.
C) Add the Opportunity header bar link to the home page.
D) Request that the Microsoft Dynamics Marketing Administrator add the Opportunity header bar link to the home page.
3. You plan to add a Power BI widget to your Microsoft Dynamics Marketing home page.
Where can you store the workbook for the widget?
A) Microsoft Dynamics CRM
B) a Microsoft SharePoint document library
C) File Manager
D) a local instance of Microsoft SQL Server
4. You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?
A) When a lead is saved after the Assigned To value has been cleared.
B) When any of the fields used in a lead assignment rule are updated.
C) Every time a lead is created.
D) When a lead that has an empty Assigned To field is created.
5. What are two groups that contacts can belong to in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A) Staff
B) Visitor
C) Lead
D) Vendor
Solutions:
Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A,C |