MB2-720 exam dumps

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  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • No. of Questions: 90 Questions and Answers
  • Updated: Aug 10, 2026

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  • Total Questions: 90
  • Updated on: Aug 10, 2026
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  • Total Questions: 90
  • Updated on: Aug 10, 2026
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  • Total Questions: 90
  • Updated on: Aug 10, 2026
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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
  • 1. System interoperability
    • 2. CRM data sharing
      Analytics and Reporting10%- Marketing performance analysis
      • 1. Campaign analytics and KPIs
        • 2. Reporting dashboards
          Marketing Campaign Management20%- Campaign creation and execution
          • 1. Campaign tracking and monitoring
            • 2. Campaign planning and setup
              Manage Leads and Segmentation20%- Lead management lifecycle
              • 1. Lead creation and scoring
                • 2. Segmentation and targeting
                  Email Marketing and Customer Journeys20%- Email marketing execution
                  • 1. Customer journey automation
                    • 2. Email templates and personalization
                      Configure Microsoft Dynamics Marketing20%- System configuration and setup
                      • 1. Marketing application settings
                        • 2. User and security configuration

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. Which statement about reviewing and approving routed items is true?

                          A) Approvers can provide comments for an item until the approval process is complete.
                          B) Approvers can provide comments and select the status for an item only once.
                          C) Approvers can update their comments for items that have completed the approval process.
                          D) Approvers can provide comments for an item until another approver provides comments
                          for that item.


                          2. You need to ensure that the Opportunity link is available on the header bar of every Microsoft Dynamics Marketing page.
                          What should you do?

                          A) On the User Preferences page, turn on the Opportunity header bar link.
                          B) Request that the Microsoft Dynamics Marketing Administrator turn on the Opportunity header bar link for the organization.
                          C) Add the Opportunity header bar link to the home page.
                          D) Request that the Microsoft Dynamics Marketing Administrator add the Opportunity header bar link to the home page.


                          3. You plan to add a Power BI widget to your Microsoft Dynamics Marketing home page.
                          Where can you store the workbook for the widget?

                          A) Microsoft Dynamics CRM
                          B) a Microsoft SharePoint document library
                          C) File Manager
                          D) a local instance of Microsoft SQL Server


                          4. You enable automatic lead assignment for a marketing campaign.
                          When does Microsoft Dynamics Marketing evaluate the lead assignment rules?

                          A) When a lead is saved after the Assigned To value has been cleared.
                          B) When any of the fields used in a lead assignment rule are updated.
                          C) Every time a lead is created.
                          D) When a lead that has an empty Assigned To field is created.


                          5. What are two groups that contacts can belong to in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.

                          A) Staff
                          B) Visitor
                          C) Lead
                          D) Vendor


                          Solutions:

                          Question # 1
                          Answer: D
                          Question # 2
                          Answer: D
                          Question # 3
                          Answer: C
                          Question # 4
                          Answer: A
                          Question # 5
                          Answer: A,C

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