Microsoft Dynamics 365 Marketing Functional Consultant (MB-220) is a certification exam designed for professionals who are responsible for marketing operations, including campaign planning, marketing automation, lead management, and analytics. MB-220 exam covers a wide range of topics related to marketing operations that are essential for a marketing functional consultant to be proficient in. Passing MB-220 exam demonstrates an individual's understanding of marketing workflows, customer journeys, segmentation, and analytics.
The Microsoft MB-220 exam consists of 40-60 multiple-choice questions and must be completed within 120 minutes. Microsoft recommends that candidates have at least two years of experience working with Dynamics 365 and a good understanding of marketing concepts and practices before attempting the exam.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Concise contents
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A brief introduction to the course
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Skills measured
- Configure Dynamics 365 Customer Voice (10-15%)
- Manage leads, contacts, and accounts (5-10%)
- Manage customer journeys (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Manage segments and lists (10-15%)
- Configure marketing applications (20-25%)
- Create and manage marketing emails (5-10%)
- Manage events and webinars (10-15%)
A true simulation environment
Because many users are first taking part in the exams, so for the exam and test time distribution of the above lack certain experience, and thus prone to the confusion in the examination place, time to grasp, eventually led to not finish the exam totally. In order to avoid the occurrence of this phenomenon, the Microsoft Dynamics 365 Marketing Functional Consultant study question have corresponding products to each exam simulation test environment, users log on to their account on the platform, at the same time to choose what they want to attend the exam simulation questions, the MB-220 exam questions are automatically for the user presents the same as the actual test environment simulation test system, the software built-in timer function can help users better control over time, so as to achieve the systematic, keep up, as well as to improve the user's speed to solve the problem from the side with our MB-220 test guide.
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Manage leads, contacts, and accounts | 1-5% | - Create and manage records
- Implement lead scoring and qualification
|
| Analyze insights and reports | 10-15% | - Create and interpret reports and dashboards
- Measure campaign performance
|
| Manage marketing channels | 25-30% | - Manage text messages and push notifications
- Create and manage marketing emails
- Design and publish marketing pages and forms
|
| Manage segments and preferences | 15-20% | - Manage subscription centers and preferences
- Create and manage segments
- Manage consent and compliance
|
| Manage events and webinars | 10-15% | - Manage registrations and attendance
- Integrate with webinar platforms
- Plan and configure events
|
| Manage customer journeys | 20-25% | - Test, publish, and monitor journeys
- Design and implement journeys
- Implement automation and branching logic
|
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure forms, pages, and templates
- Configure application settings
- Configure integration with other services
|