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Oracle Responsys Marketing Platform 2019 Implementation Essentials Sample Questions:

Question 1

How can you share a copy of a campaign with key stakeholders at live launch time?

A. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
B. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
C. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
D. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
E. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.

Question 2

Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
B. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
C. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
D. You can only modify profile lists used for mobile campaigns through Connect uploads.

Question 3

You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A. <document="${//all content/. . /acme_marquee.htm}">
B. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
D. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">

Question 4

Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A. Import a private encryption key the customer created to be used when the export runs.
B. Import a public encryption key the customer created to be used when the export runs.
C. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
D. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.

Question 5

Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
B. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
C. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
D. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

Solutions: