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Oracle Responsys Marketing Platform is a cloud-based software solution designed to help organizations in managing their cross-channel marketing campaigns efficiently. The platform is a powerful tool for businesses that want to create, automate, and personalize their email, SMS, mobile, web, and social media marketing campaigns. The Oracle 1Z1-1032 (Oracle Responsys Marketing Platform 2019 Implementation Essentials) Certification Exam was created for marketing professionals who want to demonstrate their knowledge and skills in implementing and managing Oracle Responsys Marketing Platform.
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To earn this certification, candidates must have hands-on experience with the Oracle Responsys Marketing Cloud platform, and a thorough understanding of the basic functionalities of the platform. 1Z1-1032 exam would test their understanding of the essential tools, features, and processes that are crucial for implementing and optimizing successful marketing operations on Responsys Marketing Cloud, which includes email marketing campaigns, cross-channel marketing, marketing automation, dynamic content delivery, and personalization.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Program Automation | 10% | - Design multi-wave message automations - Program logic and workflow |
| Topic 2: Responsys Personalization Language (RPL) | 10% | - Personalization and conditional logic - Basic RPL syntax and directives |
| Topic 3: Campaign & Form Management | 15% | - Create, test, and launch campaigns - Multi-channel campaigns (Email, SMS, Display) - Create and manage web forms - Campaign dashboard settings |
| Topic 4: Responsys Data Model | 15% | - Describe Responsys Data Model - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables |
| Topic 5: Data Integration | 15% | - Data Gateway setup - Configure Connect import jobs - Configure Contact Event Data (CED) exports |
| Topic 6: Initial Configuration & Deliverability | 15% | - Global account settings - Bounce processing configuration - Subscription management - Domain branding and delegation - IP warm-up and ramp-up |
| Topic 7: Content Management | 10% | - Create and manage documents - Dynamic content modules - HTML email content creation |
| Topic 8: Reporting & Administration | 10% | - Create and manage reports - Account administration and settings |
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