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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) Custom SQL Variable
B) Entry Tracking Variable
C) Custom Event
D) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
E) This is not possible, because only one RIID_ can be in a program at a time.

2. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
B) In the SMS campaign message designer, enable conversion tracking.
C) In the SMS campaign message designer, you must enable link tracking for the campaign.
D) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
E) You must purchase Premium tracking in order to support link tracking in Responsys.

3. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
B) Recipient deletes a promotional email from the inbox.
C) Recipient inbox is full, so the promotional email is rejected by the server.
D) Recipient registers a SPAM complaint for an email.
E) Recipient selects a Reply-to unsubscribe in a promotional email.

4. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
B) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
C) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
D) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

5. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A) Measure = Responders, Event Date = 3 days
B) Measure = Responders, Interval = 3 days
C) Measure = Single Clicks, Sent Date = 3 days
D) Measure = Total Clicks, Interval = 3 days
E) Measure = Unique Conversions, Event Date = 3 days

Solutions: