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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which two items can be included in the total engagement score calculation?

A) Time of Day
B) Identity merge date
C) Actions
D) Visits

2. What are Marketing Cloud Personalization's machine learning powered algorithms called?

A) Einstein Decisions
B) Einstein Recipes
C) Machine Learning Tools
D) Data Science Workbench

3. Which global template do you select and customize to provide product recommendations on the homepage?

A) Banner with CTA
B) Einstein Product Recommendations
C) Einstein Content Recommendations
D) InfoBar with CTA

4. What are three features of the WebSDK when deployed on a website?

A) Sitemapping for data collection
B) Identity and cookie management
C) Configure filters and goals
D) Loading data from ETL feeds
E) Rendering campaign for personalisation

5. A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A) A/B Testing
B) Rule Based Testing
C) Variation Testing
D) Time Based Testing

Solutions: