A brief introduction to the course

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Concise contents

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A true simulation environment

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) Replace call-to-action with interactive Email Form
B) A Salesforce Survey block called in by an AMPscript function.
C) Make the call-to-action button that links to the feedback form bigger and with red background

2. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Einstein Content Selection
B) Enhanced Dynamic Content
C) Einstein Coy Insights

3. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A) Associate the data extension to the Campaign.
B) Create the data extension as'Is Testable'.
C) Save the data extension in the Test Folder.

4. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Import a metadata tag index for the stock art so the images are searchable
B) Select categories and content type from the import dropdown when importing images.
C) Configure Eastern Content Tagging to automatically tag stock art.

5. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) Filtered data extension
B) SQL Query
C) Data Filter

Solutions: