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Salesforce Certified Marketing Cloud Email Specialist exam is a comprehensive test that covers a wide range of topics related to email marketing. Marketing-Cloud-Email-Specialist-JPN exam includes 60 multiple-choice questions that test your knowledge of email marketing best practices, email design and development, email delivery and deliverability, subscriber management, and reporting and analytics. Marketing-Cloud-Email-Specialist-JPN exam is timed at 90 minutes, and you must score at least 65% to pass.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 26% | - Journey Builder implementation - Automation Studio configuration - Triggered sends and scheduled sends |
| Content Creation and Email Message Design | 24% | - Content Builder usage - Dynamic content and personalization - A/B testing and approval processes - Email design and responsive rendering |
| Insights and Analytics | 14% | - Troubleshooting delivery issues - Report creation and analysis - Email performance metrics |
| Email Marketing Best Practices | 10% | - Compliance and regulations - Deliverability principles - Permission and preference management |
| Subscriber and Data Management | 26% | - Data import and management - Data extensions and data relationships - Segmentation and list management |
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