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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, where does a customer access Campaign Summary and Offer Campaign Listings reports?

A) Campaign menu
B) Analytics menu
C) Component menu
D) Operations menu

2. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?

A) Merge
B) Sample
C) Audience
D) Select

3. What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?

A) 6.x and above
B) 7.5 and above
C) 7.0 to 7.3 only
D) 5.1 and above

4. In Unica Campaign, what does a customer need if they want functionality that includes creating, viewing and managing of the Target Cell Spreadsheet and custom cell attributes?

A) Unica eMessage
B) Unica Marketing Operations
C) Unica Optimize
D) Unica NetInsight

5. What information is used to determine if response data in Unica Campaign should be recorded?

A) Attributes of Interest, ID information, and Response codes
B) Attributes of Interest
C) ID information
D) Response codes

Solutions: