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Microsoft MB-220 exam is designed for individuals who want to become certified as a Microsoft Dynamics 365 Marketing Functional Consultant. MB-220 exam measures the candidate's ability to configure Dynamics 365 Marketing, including creating and managing marketing campaigns, analyzing customer interactions, and automating marketing processes.
Microsoft Dynamics 365 Marketing Functional Consultant (MB-220) is a certification exam designed for professionals who are responsible for marketing operations, including campaign planning, marketing automation, lead management, and analytics. MB-220 exam covers a wide range of topics related to marketing operations that are essential for a marketing functional consultant to be proficient in. Passing MB-220 exam demonstrates an individual's understanding of marketing workflows, customer journeys, segmentation, and analytics.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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| Section | Weight | Objectives |
|---|---|---|
| Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Create and manage marketing events - Set up event registration and sessions - Manage event webinars and waitlists |
| Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing pages - Configure form and page elements - Implement progressive profiling - Create and publish marketing forms |
| Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Implement email Personalization and dynamic content - Configure email settings and delivery - Design and create marketing emails |
| Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Configure journey tiles and triggers - Design and create customer journeys - Set up branching and conditions |
| Manage Segments and Target Audiences | 10-15% | - Create and manage static segments - Use segment insights - Create and manage dynamic segments - Build segment queries and filters |
| Manage Marketing Customers and Contacts | 10-15% | - Manage contact lifecycle and preferences - Create and manage companies - Create and manage contacts - Import and deduplicate contacts |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing settings and org units - Set up marketing configurations - Manage marketing users and teams - Configure marketing resources and assets |
| Manage Leads and Scoring | 10-15% | - Automate lead qualification and distribution - Implement lead scoring rules - Create and configure lead scoring models - Manage lead lifecycle stages |
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