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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?

A) Completion Action
B) Page Action
C) Dynamic List
D) Automation Rule

2. What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?

A) If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
B) You cannot sync with a sandbox at all
C) Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.

3. If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

A) The information in Marketing Cloud Account Engagement will override the information in Salesforce
B) The information in Salesforce will override the information in Marketing Cloud Account Engagement
C) The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
D) All information will be kept, which may result in two records for one person

4. A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

A) The email uses dynamic content
B) The email designates a general or specific sender
C) The email contains an unsubscribe link
D) The email contains at least one variable tag
E) The email contains a text version

5. A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?

A) The A/B test winning variation has not been determined.
B) The winning variation did not have any opens.
C) The A/B test v/as a tie between the two variations.
D) The winning variation did not have any clicks.

Solutions: