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| Section | Weight | Objectives |
|---|---|---|
| Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings |
| Setup | 38% | - Integration configuration and management - Security policies, password management, and access control - Marketing Cloud extension products and features - Setup Home features and configuration - Business units, user accounts, and permission settings |
| Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Account monitoring and system availability - Data extraction, reporting, and analytics |
| Channel Management | 16% | - Journey Builder concepts and use cases - Mobile Studio setup and functionality - Social Studio and Advertising Studio configuration - Email Studio configuration and features |
| Subscriber Data Management | 18% | - Data import, export, and quality management - Preference and profile center configuration - Data extensions, relationships, and data architecture - Contact model design and implementation |
How are publication lists used in the Marketing Cloud?
Correct Answer: B 🗳️
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
Correct Answer: B 🗳️
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification
Correct Answer:
C
To use the Einstein Engagement Scoring Dashboard for analyzing customer engagement:
Select Channels: Choose which channels (Email, Push, SMS) you want to include in the engagement scoring.
Activate: Click on "Activate" to start the data analysis process. This will generate insights based on the selected channels and customer interactions over the specified period.
Reference: Salesforce Marketing Cloud Einstein Engagement Scoring
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
Correct Answer: B 🗳️
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
Correct Answer: B,D,E 🗳️
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
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