MCAE-Con-201 exam dumps

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  • Exam Code: MCAE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • No. of Questions: 261 Questions and Answers
  • Updated: Sep 24, 2026

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  • Total Questions: 261
  • Updated on: Sep 24, 2026
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  • Total Questions: 261
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  • Total Questions: 261
  • Updated on: Sep 24, 2026
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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Email Marketing- Email Creation and Delivery
  • 1. Deliverability and compliance
    • 2. Email templates and content creation
      Marketing Automation- Engagement Programs
      • 1. Automation rules and triggers
        • 2. Engagement Studio program design
          Prospect Management- Lead Lifecycle Management
          • 1. Lifecycle stages and assignment rules
            • 2. Scoring and grading
              - Data Model and Segmentation
              • 1. Dynamic and static lists
                • 2. Prospects, lists, and tags
                  Reporting and Analytics- Performance Measurement
                  • 1. Campaign reporting
                    • 2. ROI and attribution reporting
                      Maintenance and Best Practices- System Optimization
                      • 1. Data hygiene and governance
                        • 2. Integration best practices
                          Account Engagement Administration- Configuration and Setup
                          • 1. User roles and permissions
                            • 2. Connector setup with Salesforce CRM
                              • 3. Business Unit setup and hierarchy

                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

                                What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

                                • A. Text
                                • B. Number
                                • C. Phone
                                • D. You can't do this
                                Reveal Solution  Discussion  0

                                Correct Answer: A  🗳️

                                What is true about Dynamic Content? [Choose three answers]

                                • A. You can add up to 25 variations of content
                                • B. You can base variations on Scoring Categories
                                • C. You can add dynamic content to web pages
                                • D. You can use dynamic content in subject lines
                                Reveal Solution  Discussion  0

                                Correct Answer: A,C,D  🗳️

                                Which one is Marketing Cloud Account Engagement Event Connector

                                • A. Eventor
                                • B. EventMe
                                • C. Eventbrite
                                • D. TheEvents
                                Reveal Solution  Discussion  0

                                Correct Answer: C  🗳️

                                What is true about completion actions? [Choose two answers]

                                • A. Completion actions only execute for prospects. They will not affect visitors.
                                • B. Completion actions are retroactive and will apply to activities done before and after you apply them
                                • C. Completion actions will not execute for image files.
                                • D. Completion actions can be criteria based.
                                Reveal Solution  Discussion  0

                                Correct Answer: A,C  🗳️

                                LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
                                What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

                                • A. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
                                • B. Move the unsubscribe link to the header of the email instead of the footer.
                                • C. Immediately send prospects the resubscribe email template.
                                • D. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
                                Reveal Solution  Discussion  0

                                Correct Answer: B  🗳️

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