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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A) Text
B) Number
C) Phone
D) You can't do this

2. What is true about Dynamic Content? [Choose three answers]

A) You can add up to 25 variations of content
B) You can base variations on Scoring Categories
C) You can add dynamic content to web pages
D) You can use dynamic content in subject lines

3. Which one is Marketing Cloud Account Engagement Event Connector

A) Eventor
B) EventMe
C) Eventbrite
D) TheEvents

4. What is true about completion actions? [Choose two answers]

A) Completion actions only execute for prospects. They will not affect visitors.
B) Completion actions are retroactive and will apply to activities done before and after you apply them
C) Completion actions will not execute for image files.
D) Completion actions can be criteria based.

5. LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A) Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
B) Move the unsubscribe link to the header of the email instead of the footer.
C) Immediately send prospects the resubscribe email template.
D) Enable two-click unsubscribe in Marketing Cloud Account Engagement.

Solutions: