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Salesforce MCE-Con-201 Exam Syllabus Topics:
Section
Weight
Objectives
Topic 1: Data Modeling and Management
21%
- Contact identity and data governance
- Reporting, data views, and tracking extracts
- Data object selection and relationship definition
Topic 2: Integration
20%
- Data model design for personalized messaging
- Marketing Cloud Connect configuration and troubleshooting
- Extension product selection and implementation
Topic 3: Automation
20%
- Automation Studio workflow implementation
- Journey Builder flow design
- Automation type and activity selection
Topic 4: Messaging
11%
- Deliverability and compliance management
- Cross-channel messaging strategy
- Personalized content design and delivery
Topic 5: Account Configuration
12%
- Mobile Studio configuration and troubleshooting
- Reply Mail Management setup and resolution
- Account hierarchy design and management
- Sender Authentication Package implementation
Topic 6: Discovery and Architecture
16%
- Data and segmentation strategy design
- Solution recommendation and long-term maintainability
- Requirements gathering and analysis
A customer is starting a new children ' s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children ' s brand, however, they want to ensure opt-outs from the children ' s brand will NOT affect opt-ins at the enterprise. The customer has minimal technical resources available for implementation and support. What should a consultant recommend to meet these criteria?
A. Create attributes for each child business unit in Profile Management to record unsubscribers
B. Select " Use separate Subscription Center for this business unit " in Settings
C. Select " Subscribers will be unsubscribed from this business unit only " in Settings
D. Create a Business Unit Filter in All Subscribers List to record unsubscribers
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Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list. Which Data View could they use to achieve this?
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed. What should be implemented to achieve these goals?
A. Build out an internal business governance and process to support this.
B. Integrate an outside CMS with all these permissions built in.
C. Edit the Content Permissions and Restrictions by Role setting for each user.
D. Set up Approval Workflow and Share settings inside Marketing Cloud
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office owns the marketing messaging and subscriber lists. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?
A. One parent business unit and a child business unit for each franchise owner.
B. One parent business unit and a child business unit shared across franchise owners.
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to include a ' view online ' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?
Explanation: Only visible for Actual4Labs members. You can sign-up / login (it's free).
discussion
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