2022 Realistic Verified MCC-201 exam dumps Q&As - MCC-201 Free Update
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Salesforce MCC-201 Exam Syllabus Topics:
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NEW QUESTION 77
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. How to determine engagement
- B. Who the offer come from
- C. What the offer will be
- D. When to send the email
Answer: C
NEW QUESTION 78
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. Guide Template Language
- C. SQL Query
- D. Personalization strings
Answer: A
NEW QUESTION 79
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. AMPscript
- B. SSJS
- C. HTML
- D. SQL
Answer: A
NEW QUESTION 80
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
- B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- C. Use a Data Extension Entry Source with an applied filter based on recent member activity.
- D. Use a Query Activity in Automation Studio to create a segment before entering the journey.
Answer: B
NEW QUESTION 81
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Inject the subscriber into a Journey.
- B. Execute a Triggered Emails Interaction.
- C. Use the Transactional Messaging API.
- D. Use a User-Initiated Emails Interaction.
Answer: C
NEW QUESTION 82
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Salesforce Entry Event > Query Activity > Automation Studio Activities
- B. Query Activity > Data Extension Entry Source > Journey Activates
- C. Import Activity > Decision > Journey Activities
- D. Query Activity > API Event > Automation Studio Activities
Answer: A
NEW QUESTION 83
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
Answer: B
NEW QUESTION 84
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. SmartCapture
- B. Send email activity which contains a link to subscription center
- C. WebCollect
- D. data extension with opt in status
Answer: A,B
NEW QUESTION 85
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Query activity to pull data view information > Extract activity of data extension > Transfer activity
- B. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
- C. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- D. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
Answer: A
NEW QUESTION 86
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. User device data is unavailable in Contact Builder for up to 24 hours.
- B. Newly registered users will create additional Contacts in Marketing Cloud.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. All mobile app users will create additional Contacts in Marketing Cloud.
Answer: B
NEW QUESTION 87
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Personalization strings map to attributes or data extension fields.
- B. Words or phrases used may trigger spam filters.
- C. Each content block specified in a dynamic content rule exists.
- D. Correct syntax is used on any AMPscript in the email's code.
- E. Grammar and spelling in the email text is correct.
Answer: A,C,D
NEW QUESTION 88
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. Scheduled: Import File > SQL Query(s) > Send Email(s)
- B. File Drop: Import File > Group Refresh > Send Email(s)
- C. File Drop: Import File > SQL Query(s) > Send Email(s)
- D. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
Answer: C
NEW QUESTION 89
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
- A. AMPscript
- B. HTML
- C. SQL
- D. SSJS
Answer: D
NEW QUESTION 90
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
- A. Synchronized Data Extensions
- B. Filter Activity
- C. Salesforce Reports
- D. SQL Query Activity
Answer: A,D
NEW QUESTION 91
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?
- A. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- B. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
- C. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- D. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
Answer: A
NEW QUESTION 92
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Tracking Extract.
- B. Create and execute a Data Filter on the_Click data view.
- C. Create and execute a SQL Query against the _Click data view.
- D. Create and execute a Subscriber Engagement report.
Answer: C
NEW QUESTION 93
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- B. Personalization Strings still allow PII to be displayed within an email.
- C. Tokenized Sending should be combined with field-level data encryption for additional security.
- D. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
Answer: A,D
NEW QUESTION 94
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
- B. Confirm that an email address was provided as the Routing Address for Remaining Replies.
- C. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
- D. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- E. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
Answer: A,B,C
NEW QUESTION 95
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. An external system to receive and confirm callback and subscriptions
- B. A Datorama instance to ingest their data
- C. A Transactional Journey with the Not Sent Notification activity included
- D. An Interaction Studio instance to ingest their data
Answer: A
NEW QUESTION 96
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. A scheduled automation to send daily transactional messages.
- B. A file drop automation to send transactional messages.
- C. Triggered email sends to deliver transactional messages.
- D. A manual email send for each transactional message.
Answer: C
NEW QUESTION 97
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The option to convert a qualified Lead to a Contact.
- C. The ability to send an email to a Salesforce audience.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 98
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A. Einstein Split Activity
- B. Decision Split Activity using only Journey Data
- C. Decision Split Activity using both Contact and Journey Data
- D. Decision Split Activity using only Contact Data
Answer: C
NEW QUESTION 99
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Triggered Send Definition
- B. Single Send journey with an API Event entry source
- C. Transactional Messaging API
- D. Multi-Step journey with an API Event entry source
Answer: A
NEW QUESTION 100
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Profile Center
- B. Publication Lists
- C. Subscriber Keys
- D. Send Logging
Answer: B
NEW QUESTION 101
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