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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. How are publication lists used in the Marketing Cloud?

A) To send communication to all subscribers, regardless of opt -in status.
B) To allow subscribers to opt-down/out instead of unsubscribing from all.
C) To manage subscribers in guided and triggered email sends.
D) To build dynamic content rules by subscriber type.

2. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

A) Branding for each business units' profile centers will be inherited from the default business unit setup.
B) Multi org does not support the standard profile preference center for the business units.
C) Profile/Preference centers are automatically created for each business unit connected through Multi-org
D) Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

3. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification

4. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

A) Update Only
B) Overwrite
C) Add Only
D) Add and Update

5. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A) Classifying sends and defining parameters for email sends
B) Building the data structure used to store audience information
C) Creating a SMS message and sending a mobile campaign
D) Creating users and assigning roles which meet their job functions
E) Importing data into contacts using the Data Loader

Solutions: