Facebook Advertising Core Competencies is an official exam run by Meta (formerly Facebook) under exam code 310-101. Passing it awards the Meta Certified Digital Advertising Core Competencies certification, which sits at the Associate / Foundational tier. It also counts toward related credentials such as Meta Certified Media Buying Professional, Meta Certified Media Planning Professional. Certified professionals remain in shorter supply than the market wants, which is precisely why this exam keeps showing up in conversations about better roles and better pay.

The Facebook Advertising Core Competencies exam gives you 90 minutes to work through 60 questions. That is a tight ratio, and it punishes candidates who get emotionally attached to any single item. The fix is mechanical: answer what you know, flag what you do not, and keep moving. A few full-length timed runs in the Actual4Labs test engine, with its randomized question order, will calibrate your pace far better than untimed reading ever could.

The official fee for Facebook Advertising Core Competencies is $150 USD (may vary by region), and Not publicly disclosed; typically 700/1000 scale is what passing takes. The uncomfortable part: retakes cost the full $150 USD (may vary by region) again, which makes preparation the cheapest line item in this whole project. Before booking, put yourself through repeated scored sessions with the Actual4Labs practice tests and compare results over time; a stable margin above the passing line, not a single lucky run, is when you are ready.

No formal prerequisites; recommended 3–6 months of hands-on Meta advertising experience

Vendor rules do get revised, so treat this as your starting point and confirm the current eligibility details before booking via the official exam page.

Facebook Advertising Core Competencies registration runs through these official channels.

• Meta Blueprint Certification Portal
• Pearson VUE Scheduling

Worth noting when you schedule: the exam is delivered Online proctored (remote) or onsite at Pearson VUE test centers.

Yes, Meta (formerly Facebook) points Facebook Advertising Core Competencies candidates toward the following training.

• Meta Blueprint Free Courses
• Official Exam Study Guide

Whatever course you choose, close the loop with question practice: the 152 items in the Actual4Labs 310-101 package convert course knowledge into exam-day scoring ability.

It is. Actual4Labs publishes a free PDF demo of the Facebook Advertising Core Competencies material, so the product can prove itself before you pay. Your purchase then comes with 365 days of free updates, and once that period ends, extending the update service costs 50% of the regular price. The test engine software itself is verified malware-free and safe to install.

Actual4Labs stands behind the product with a 100% money-back guarantee under defined conditions. If you take the Facebook Advertising Core Competencies exam within 60 days of purchase and fail, you qualify for a full refund, provided the exam corresponds to your product. Sitting the exam within 3 days of purchase does not qualify, and neither do unused downloads, free materials, or expired orders; the candidate name must match the payer name. Submit a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and claims are resolved within 7 days. You may also choose an exchange instead of a refund: two other exam products of equal value, free, with the update service on your original purchase retained.

Delivery takes about a minute. Files unlock for instant download at payment and are emailed to you automatically; if 2 hours pass with nothing received, check spam and contact customer service. There is no installation limit, so the test engine can live on every device you own, phone included.

Facebook Advertising Core Competencies breaks down into 6 official domains, led by Measurement & Reporting (10%), Fundamentals of Meta Advertising (20%), and Audience Targeting & Strategy (20%). You will find the full topic-by-topic outline above on this page; use the weightings to budget your study hours where they pay back the most.