Marketing-Cloud-Consultant Free Exam Study Guide! (Updated 130 Questions)
Marketing-Cloud-Consultant Dumps for Salesforce Marketing Cloud Consultant Certified Exam Questions and Answer
Salesforce Marketing-Cloud-Consultant Certification Exam is designed for professionals who want to validate their skills and knowledge in Marketing Cloud. The certification exam tests the candidate's ability to design and implement Marketing Cloud solutions that meet business requirements. The exam covers various topics such as data management, segmentation, automation, personalization, email marketing, mobile marketing, and social media marketing. This certification is ideal for marketing professionals who want to enhance their career prospects and demonstrate their expertise in Marketing Cloud.
Earning the Salesforce Marketing-Cloud-Consultant Certification is an excellent way for marketing professionals to validate their skills and expertise in the Salesforce Marketing Cloud platform. It demonstrates a deep understanding of the platform's capabilities and the ability to provide strategic guidance to clients on how to use it effectively. With this certification, individuals can stand out in a competitive job market and increase their career opportunities.
NEW QUESTION # 37
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Import activity -> Three send definitions to the master data extension
- B. Three send definitions to the master data extension
- C. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
- D. Three filter activities -> Three send definitions to the filtered audiences
Answer: D
NEW QUESTION # 38
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. CSS
- B. AMPscript
- C. SQL
- D. HTML
Answer: B
NEW QUESTION # 39
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
- A. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
- B. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
- C. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
- D. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
Answer: A
NEW QUESTION # 40
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. How long after the behavior occurs will a subscriber need to enter a journey?
- B. Should a single customer exist in multiple journeys at the same time?
- C. How many messages should be included in each journey?
- D. How are subscribers identified in your web analytics?
- E. Should customers exit the journey when the goal is met?
Answer: A,B,D
NEW QUESTION # 41
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
- A. Verification Activity
- B. Script Activity
- C. Stop Activity
- D. Query Activity
Answer: A
NEW QUESTION # 42
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign.
Email #1 will be sent one month prior to the member's renewal date.
Email #2 will be sent one week prior to the member's renewal date.
Email #3 will be sent on the member's renewal date.
A master audience is updated in real time via the API.
Which steps should be included in the customer's automation?
- A. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Filter Activities > three Send Activities to the filtered audiences.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Three Send Activities to the master data extension.
Answer: B
NEW QUESTION # 43
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
- B. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
- C. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
Answer: B
NEW QUESTION # 44
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. Send Logs
- B. Tracking Extracts
- C. _Send Data Views
- D. Contact History
Answer: C
NEW QUESTION # 45
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Does their License include the Large Data Extensions feature?
- B. Does their License include support for REST APIs?
- C. How many API calls are included in their License?
- D. Why do they require 10 years of historical data in Marketing Cloud?
Answer: C,D
NEW QUESTION # 46
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
- A. Engagement Split > Send email > Wait > Random Split > Send email
- B. Random Split > Send email > Wait > Engagement Split > Join > Send email
- C. Decision Split > Send email > Engagement Split > Send email
- D. Random Split > Send email > Join > Decision Split > Wait > Send email
Answer: B
NEW QUESTION # 47
Which two statements are correct about Send Logging? Choose 2 answers
- A. SQL Query Activities can reference Send Logs in combination with system data views.
- B. AMPscript can be used to pull data from Send Logs for use within emails.
- C. Send Log data extensions are archived automatically based on retention settings.
- D. A business unit can support up to three Send Logs.
Answer: A,B
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION # 48
During discovery a consultant confirmed:
* A master audience file containing contact information and data points will be used for segmentation and imported nightly.
* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-exclusion list
- B. An auto-suppression list
- C. An exclusion list
- D. A global unsubscribe
Answer: B
NEW QUESTION # 49
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
- A. BuildRowSetFromJSON() AMPscript Function
- B. ParseJSON content block within Content Builder
- C. TransformJSONQ AMPscript Function
- D. SSJS platform function ParseJSON
Answer: D
NEW QUESTION # 50
What are data extension data retention policies?
- A. Settings to prevent users from deleting a Data Extension created by another user.
- B. Settings to define when a data extension or the data within the data extension is deleted.
- C. Settings to control when a data extension creates a back-up of the data it contains.
- D. Settings to "soft" delete all data in a Data Extension so there is no data loss.
Answer: B
Explanation:
There is no concept of soft delete or Archive.
NEW QUESTION # 51
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. Will the company need a custom preference center?
- B. How will Marketing Cloud and the database sync up?
- C. Whatpublication lists will be used?
- D. What will be used as Subscriber Key?
- E. Will new users have an "Email ID"?
Answer: B,D,E
NEW QUESTION # 52
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?
Choose 2
- A. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- B. Share Sales Cloud user licenses across Marketing Cloud users
- C. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
- D. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
Answer: B,D
NEW QUESTION # 53
Customer Event gathers data through a tablet-based webform as part of a raffle into a data extension. Winner is randomly selected. After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define two things necessary. (Choose two.)
- A. Send email activity which contains a link to subscription center
- B. WebCollect
- C. Data extension with opt in status
- D. SmartCapture
Answer: A,D
Explanation:
Smart capture works with DE and Web collect works in List.
NEW QUESTION # 54
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Guide Template Language
- B. Personalization Strings
- C. Substitution Strings
- D. Dynamic Content Areas
Answer: B
NEW QUESTION # 55
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'
- A. Exclusion data extension
- B. Auto-suppression list
- C. Suppression list
- D. Publication list
Answer: B
NEW QUESTION # 56
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should Northern Trail Outfitters (NTO) take?
- A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- B. Create a user-initiated message to logged-in customers to send once the website is restored.
- C. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- D. Create and send an apology email which includes a discount for a future purchase to all customers.
Answer: A
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION # 57
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > SQL Query > Measures > Send Email
- B. File Transfer > Data Extract > Filters > Send Email
- C. File Transfer > Import File > Measures > Send Email
- D. File Transfer > Import File > SQL Query > Send Email
Answer: D
NEW QUESTION # 58
What statements are correct regarding Attribute Groups? (Choose two.)
- A. They link data extensions to contacts.
- B. They link data extensions to subscriber lists.
- C. They link data extensions to other data extensions.
- D. They link subscriber lists to contacts.
Answer: A,C
Explanation:
Explanation/Reference:
NEW QUESTION # 59
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- B. Check the contact is subscribed to the correct short or long code.
- C. Check the contact opt-in status in All Subscribers.
- D. Ensure the contact is subscribed to the correct keyword.
Answer: A
NEW QUESTION # 60
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers
- A. Pick "Choose from list," selecting the from name and from email values from the list of account users.
- B. Match the external keys of the sender profile and data extension containing account representative details.
- C. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
- D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
Answer: C,D
NEW QUESTION # 61
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The Salesforce Marketing-Cloud-Consultant certification exam assesses a professional's knowledge on various topics such as Marketing Automation, Email Marketing, Mobile Marketing, Journey Builder, Advertising Studio, Social Studio, and more. The exam consists of 60 multiple-choice questions that need to be completed within 105 minutes. To pass the exam, a candidate needs to score at least 68% or 41 correct answers out of 60.
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