Read Online Marketing-Cloud-Consultant Test Practice Test Questions Exam Dumps
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Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Certification Exam is an excellent way to demonstrate your knowledge and expertise in Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification is designed to validate your skills and knowledge in designing and deploying effective marketing campaigns using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Consultant certification exam is suitable for marketers, consultants, and professionals who want to demonstrate their expertise in Marketing Cloud.
The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
NEW QUESTION # 77
Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data.
How should they connect the data?
- A. Contact Configuration
- B. Data Relationships
- C. Entry Source Data Extension
- D. Data Designer
Answer: D
NEW QUESTION # 78
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Web Analytics Connector
- B. Datorama
- C. Report Studio
- D. Interaction Studio
Answer: C
NEW QUESTION # 79
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A Private Domain should be applied to the child business unit.
- B. A Private Domain should be applied to the parent business unit.
- C. A Sender Authentication Package should be used for CloudKicks.
- D. A new Sender Authentication Package should be used for NTO.
Answer: C
Explanation:
Explanation
To use a custom sending domain and maintain deliverability for Cloud Kicks, Northern Trail Outfitters should use a Sender Authentication Package (SAP) for Cloud Kicks. A SAP is a tool that allows marketers to authenticate their emails with their own domain name and branding elements, such as links and images. A SAP also helps improve deliverability by increasing sender reputation and avoiding spam filters.
A new SAP for NTO is not needed, as they already have one for their existing brand. A private domain is not recommended for Cloud Kicks, as it does not provide full authentication or branding benefits as a SAP does.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
NEW QUESTION # 80
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?
- A. Data Retrieves on the Send Object
- B. Platform Events API
- C. Event Notification Service
- D. Data View Export with every send
Answer: C
NEW QUESTION # 81
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
- A. Salesforce Data
- B. Contact Data
- C. Journey Data
- D. Entry Data
Answer: C
NEW QUESTION # 82
What is a capability of the Import within Contact Builder? Choose 2 answers
- A. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
- B. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- C. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- D. The data source can be a local file, data filter, or file on any FTP.
Answer: B,C
NEW QUESTION # 83
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers
- A. Filter Activity
- B. Verification Activity
- C. Import Activity
- D. Data Extract Activity
Answer: A,B
NEW QUESTION # 84
Northern Trail Outfitters (NTO) wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- C. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create three distinct Attribute Groups that link each data extension directly to Contacts.
Answer: A
NEW QUESTION # 85
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Single Send journey with an API Event entry source
- B. Triggered Send Definition
- C. Multi-Step journey with an API Event entry source
- D. Transactional Messaging API
Answer: B
NEW QUESTION # 86
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. SQL
- B. SSJS
- C. AMPscript
- D. HTML
Answer: C
NEW QUESTION # 87
What is a correct statement about Send Log data?
Choose 3 answers
- A. Can be added to a standard data view.
- B. Can be included in measures and filters.
- C. Can be incorporated into standard reports.
- D. Can be stored for a set period of time.
- E. Can be accessed via Query activities.
Answer: B,D,E
NEW QUESTION # 88
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- B. Use a Query Activity in Automation Studio to create a segment before entering the journey.
- C. Use a Data Extension Entry Source with an applied filter based on recent member activity.
- D. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
Answer: B
NEW QUESTION # 89
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- C. Replace the current data extension with a new data extension configured with a Retention Period.
- D. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
Answer: A,D
NEW QUESTION # 90
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
- A. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
- B. Use the WSProxy via SSJS to deploy the email after capturing form data.
- C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
- D. Use a Triggered Send Data Extension to capture form data and deploy the email.
Answer: D
Explanation:
Explanation
To send an email confirming opt-in when someone signs up for their emails via a form on their website, a triggered send data extension can be used to capture the form data and deploy the email. The triggered send data extension can be linked to a triggered send definition that contains the email creative and settings. The developer can use the SOAP or REST API to trigger the email from the website form, and the marketing team can change the email creative without involving the developer. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_triggered_sends.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_triggered_send_data_extension.htm&type=5
NEW QUESTION # 91
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- B. Use a Query Activity in Automation Studio to create a segment before entering the journey.
- C. Use a Data Extension Entry Source with an applied filter based on recent member activity.
- D. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
Answer: A
Explanation:
Explanation
To send emails to loyalty members based on recent activity, a contact data entry source can be used to segment the data based on attributes and filters configured in Contact Builder. This allows for more flexibility and scalability than using a data extension entry source with an applied filter. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_sources.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_attribute_groups.htm&type=5
NEW QUESTION # 92
After implement Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?
- A. Report is saved Standard Salesforce folder.
- B. Email Address column is included in the report used for sending
- C. Required profile attributes are property mapped.
- D. Sendable data extension is saved in the Salesforce Data Extension folder.
Answer: C
Explanation:
Explanation
To troubleshoot why tracking details from Email Studio initiated sends are not being sent back to Sales Cloud, Northern Trail Outfitters should verify that required profile attributes are properly mapped. Required profile attributes are attributes that are needed for Marketing Cloud Connect to function properly and sync data between Marketing Cloud and Sales Cloud. These attributes include Email Address, Subscriber Key, First Name, Last Name, and Full Name. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_is
NEW QUESTION # 93
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- B. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- C. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
- D. Report activity that generates recent send summary report -> Report delivered directly to FTP
Answer: B
NEW QUESTION # 94
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